Esa Live were commissioned to produce and deliver an international product brand launch in central London with 1200 attendees.

The vision was to create a memorable and inspirational experience. The show featured a celebrity opening act, five hair shows from 5 international hair teams, including the Essential Looks Collection launch, ending with and afterparty including DJ and VJ utilising the multi-screen LED set up.

Esa was responsible for the full production in terms of AV, staffing, venue branding, choreography, direction, production of screen content and scheduling of the event and show.


From the initial planning stages right through to the event itself we knew we were in excellent hands.
The experience that Mike and his team have is vast and it was a pleasure to develop initial ideas with the team ending with an exciting show format that our customers (from the UK and abroad) loved.
The Esa Live team understood our brand and went out of their way to ensure the event was filled with all the glitz and glam required whilst ensuring they communicated the key messaging in relation to our product launch BlondeMe.

The Esa team had it all under control on the day from start to finish. Mike and his team delivered an event that was everything we had hoped for at Schwarzkopf, sharp, slick, relevant, but mostly inspiring.
What a pleasure this journey was.
We very much look forward to working with Esa Live again.